There are two main types. Thus, a recently growing amount of literature has emerged in International Relations approach in which the role of media is considered in international policy making. Surveillance. FUNCTIONS THE MEDIA Mass media is a tremendous source of information for individuals as well as society. agenda-setting function of mass media 177 political beliefs), actively seek information; but most seem to acquire it, if at all, without much effort. From, children to adults, everyone has their own exposure to media. ROLES AND FUNCTIONS OF THE MASS MEDIA. Newspapers and magazines publish articles on literary and cultural events, sports, stories, etc. Roles and Functions of the Mass Media. c. Entertainment: The other important function of mass media is the entertainment. Mass communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. According to the literature of media and politics, the political importance of media can be evaluated in a variety of ways. Mass media fulfill this function by providing amusement and assist in reducing tension to large degree. In terms of relaying, mass media requires some third party to get a message from one human to the next. Some of these consequences are harmful or negative and are called dysfunctions. Now, let us know about role of media in our modern world. Actually, entertainment is a kind of performance that provides pleasure to people. Of these functions, we have occasion to notice only three. The mass media are wonderful sources of pleasure and amusement. II. We know a bit about the role of mass media in a democracy. Almost all mass media have an entertainment component. According to Beddoe et al (2013) "mass media is the term used to describe all methods of … Both mass communication and mass media are … The function of mass media The functions of mass media became an important field of research during the 1940s and 1950s, a period of rapid and extensive development in the mass media. Media functions are not mutually exclusive; any given example of media content may serve multiple functions. functions via the mass media. III. This function has been analyzed and discussed by mass communication scholars for decades. It is also views as the most obvious function of media. Refers to the role media play in relaying news and information. Mass Media PPT and PDF for Free Download: Nowadays, there are distinct types of mass media. The status-conferral function The mass media confer status on public issues, persons, organizations, and social movements. Television and radio arrange various programs for pleasure and amusement of mass people. Overall, the mass media serves four gatekeeping functions: relaying, limiting, expanding, and reinterpreting (Bittner, 1996). Mass Media The focus of this opening section is an examination of different explanations of the relationship between ownership and control of the mass media and, in order to do this, we need to begin by thinking about how the mass media can be defined. Breaking down the concept of a ‘mass media… MASS MEDIA CAN HELP IN CHANGE Using mass media, people‟s attitudes and habits can be changed. mass media. The mass media undoubtedly serve many social functions, which might well become the object of sustained research. This was also a time when struggling economies and other consequences of the Second World . 1) Provision of Information 2) Entertainment 3) Construction of National, Regional and Diasporic identity 4) Promotion of Cultural Experience and Exchange 5) Promotion and Defence of Rights of Citizens. Let us now see how the media perform their functions to bring about changes. Mass Media Functions, Knowledge and Social Control A macro-system position is developed that treats mass media as a subsystem which interpenetrates all others, sharing control of knowledge; examples are given from the reporting of science.
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