B. low clutter level. Print advertising Isn’t Dead! One effective form of traditional advertising that businesses use to build brand image is billboard advertising. What Are the Advantages of Advertising in Magazines. See Figure 18-3 in the textbook. The “catch,” if there was one, was that Newsweek would only be available to subscribers. But, lo and behold, Newsweek’s new owners brought the print version of the iconic magazine back from the dead. b. is a low-cost medium. One of the main advantages of using magazines as an advertising medium is their selectivity, or ability to reach a specific target audience. Despite the presence of social media and online marketing tools, combining these with other methods to create consumer awareness prove to yield results. The Disadvantages of Magazine Advertising. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. E. long lead time. The advantages of magazines as a medium are that magazines can target specific audiences, high-quality color is available, long life of ad, ads can be clipped and saved, can convey complex information. The first and foremost con is the cost that goes into putting up advertisements in magazines where space and layout prices also come into play. (p. 410) One of the primary advantages of using magazines as an advertising medium is their: A. selectivity. In essence, Newsweek is now a niche magazine, targeted to a very specific market segment. 136. Demerit with using the Internet as an advertising medium need connectivity, availability of internet connection, this medium is not popular in rural areas. C. their relatively high cost. B. low clutter level. Called _____, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers. B. there is no need or benefit to incorporating graphics. (2) By using magazines as a medium for advertising, an appeal can be made to a large body of persons with similar tastes or covering a large area. 18-137 One of the advantages associated with television as an advertising medium is that it a. has a short exposure time. Magazines and newspapers are the two most prominent traditional print media used for advertising. Answer: A Don’t let anybody tell you that print is dead. B. the short lead-time needed to place an ad. The magazine may be meant only for men or only for women or for both. One disadvantage of using magazines as an advertising medium is A. their ability to target specific audiences. ... One reason for using the Internet as an advertising medium is. One advantage of using magazines as an advertising medium is A. it takes a relatively short time to place the ad. Magazines offer high visual quality with full color and glossy finish. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. c. as an unlimited amount of advertising time available. E. magazine ads encourage competition which promotes higher value to the consumer. E. long lead time. C. limited reach and frequency. D. low absolute costs. e. can use pictures, print, sound, and motion. D. low absolute costs. C. limited reach and frequency. Which is genius, really. Benefits of using the Internet as an advertising medium include the growth of Internet use by a variety of different types of people and the ability to precisely target a specific audience. d. can be used to convey complex messages. However, like any other marketing medium, there are pros and cons to this option. D. there is usually little competition with other magazine features. C. their ability to target specific audiences. 144. Answer: E. magazine ads encourage competition which promotes higher value to the consumer. 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