There are a lot of factors that an SEO specialist must deal with, and that means they need a wide range of skills. However, SEO specialist work specifically on improving search results of any given website. I’ve always know this, but have seen 100% proof over time, that consistent content updates with links no and then going to revelant internal links in that upated content helps with KEEPING the rankings you’ve worked so hard to get. Make sure that website is easy to crawl with best url structure. Posted on April 28, 2020 May 17, 2020 in Customer Service. SEO targets unpaid traffic rather than direct traffic or paid traffic. SEO writing is about researching and writing content that ranks in search engines, but this doesn’t mean you’ll be writing artificially for an audience of robots. You just need to focus on quality Well written Ty, just next time include what future SEO specialist will look like and is this profession is stable? A specialist in SEO analyzes, reflects, plans and acts to help make a website search engine friendly. Your main goal is understanding what people are looking for so you can align your content with their needs. If we were to break it down to the basics, though, you could say that a specialist should understand: The daily routine for someone working in SEO could include a combination of any of these activities, which means that a true specialist has to have a broad skillset and be willing to always learn more. // ]]> 2. The more I look around at SEO companies the more i see “the sales person”, trying to sell me the DIY How-to guide for Thousands of $s or trying to use quotes such as “first page of…” blah blah blah. by Ty Kilgore | Feb 8, 2017 | Blog, SEO | 46 comments. SEO Specialist responsibilities include: Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success The SEO specialist will evaluate the company's existing presence, paying special attention to what comes up in various search engines. It can also improve overall user experience thus helping to convert more and more clicks into leads. !”) but they always have some basic understanding of what SEO is after that. What is important: My answer varies depending on my audience. Same with SEO. Thanks Ty for going over this article! Everything paid search marketers need to know about SEM, PPC & Paid Search Marketing. 407 Ratings. hbspt.cta.load(1849295, '84f12287-756a-4e9d-9f4b-902c6bdbc794', {}); Excellent article! Some kind of trend that suggests the type of results Google wants to deliver for that keyword? Analyze entire website for any SEO issues and work in tandem with technical team to address them. I like this article, being fairly new to SEO and mentored by some experienced consultants, I am learning not to gauge my success with a client to where they exactly rank in Google but rather by the increase in visitors to there sites. To understand the true meaning of SEO, let's break that definition down and look at the parts: Quality of traffic. It is the sole goal of the SEO specialist to increases the flow of traffic by improving a website’s overall Google ranking, thus making it more visible to the prospects searching for similar products or services. Sometimes competitors indulge in unfair trade practices to bring down ranking of their competitor websites. Download this FREE eBook to find out: //