— Popeyes Chicken (@PopeyesChicken) August 19, 2019. We didn’t create it. … y’all good? Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. (Another) point we made was that black Twitter made this pop. Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. read the Aug. 19 tweet, a response to a Chick-fil-A post hyping its own chicken sandwich. That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. https://t.co/lPaTFXfnyP — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Chick … And then came the tweet. The Chicken War between Chick-fil-A and Popeyes is still waging on social media y'all, and the only thing known for sure at this point is that Twitter has jokes. Popeyes lovers, who had already been rallying around the new sandwich online, quickly labeled the tweet a subtweet. The Popeyes vs. Chick-fil-A rivalry has been one for the books -- and it's only been going on for a few months. Are you a fan? Site design ©2011-2020 Texas Student Media. For us, clearly, our performance blew any goals they had in mind out of the water. Y’all good? Chick-fil-A, feeling the heat from us as a competitor, led to the insecure sub tweet. Wedding photography horror stories that will make you laugh, cry, and love, 5 photographer horror stories that will make your skin crawl, Are sexy audio stories the new wave? Just curious about the hype? All RIGHTS RESERVED. Like, there’s something going on because this is really hitting right now.”. Part of this hype can be credited to Angela Brown, … We need to do better,” read one tweet. Sandwich sales were 16 times more than projected (Forbes), which led to Popeyes selling out of their 10-week sandwich supply in eight days (internal data). We didn’t initiate it. Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. They took something that we as a brand saw (as a) competitive moment and they made it a cultural moment. "Y'all good?" Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. There no shortage of videos online battles breaking out because of the coveted menu item. This is the formula that equals one insecurity-ridden tweet.” Popeyes took the moment to send a tweet of its own, calling out Chick-fil-A in a subtle way. With two words, the social media team at Austin-based advertising agency GSD&M sent the internet into a frenzy about the new Popeyes chicken sandwich. Neither is bad, but neither is as good as the Popeyes sandwich. Email webmaster[at]dailytexanonline.com, Comments about articles or images? They also prompted Popeyes to defend itself and their fans to join in the fray. Communications major and philosophy minor at Pace University. "Y'all good?" Within days of Popeyes' tweet, every … A mid the butterfly effect of Popeyes’ seemingly-inconsequential Twitter roast, the fried chicken chain has yet to comment on anything other than its chicken breast shortfalls, though the “Y’all good?” tweet that started it all was arguably less direct. It was a fast-food phenomenon like few else. read the Aug. 19 tweet, a response to a Chick-fil-A post hyping its own chicken sandwich. For a limited time, those looking to score some of these mysterious famed chicken bites can do so with free delivery! Celebrities chimed in. Who are the creatives behind Future’s most toxic moments? After Popeyes released their chicken sandwich, Chick-fil-A, the self-proclaimed inventor of the chicken sandwich, was quick to tweet a passive aggressive response, to which Popeyes responded, “…Y’all Good?” Hilarious, simple — and brilliant. Daily Texan: For a time, there seemed to be a chicken sandwich war occurring on social media. They’re anti-LGBTQ. Popeyes Chicken tries picking a fight with Chick-fil-A then Wendy’s swoops in with the TKO Posted at 9:02 am on August 20, 2019 by Sam J. All of life’s problems can be solved by buying. The tweet’s laid-back tone and southern twang stood in contrast to Chik-Fil-A’s conventional attitude. Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. Creatives talk mental health recovery for the winter. Popeyes quote-tweeted the tweet, adding: "... y'all good?" The goth-metal rapper calling out Playboi Carti, 8 Timberland collabs to help you survive the brick weather, How Stalley is continuing the push for blue-collar creatives, We hate the cold too! In the midst of the hype, Chick-fil-A tweeted, “Bun + Chicken + Pickles = all the (heart) for the original.” Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. The sandwich wars waged on Twitter began Aug. 19, when Chick-fil-A appeared to take a jab at the new sandwich that Popeyes had begun offering. the Popeyes tweet read, in response to a Chick-fil-A tweet … tweet at Chick-fil-A on August 19, 2019. All images and content ©Texas Student Media. Understandably, Chick-fil-A’s timely tweet at the release of this new sandwich sparked a debate. Part of this hype can be credited to Angela Brown, GSD&M social media strategist for Popeyes’ Twitter. What were the major points you shared with the audience? On August 19, Chick-fil-A threw a subtle jab at Popeyes in response to its new nationwide chicken sandwich, one made of the same ingredients as Chick-fil-A’s chicken sandwich. In a time when we can’t crowd stores and fight people in line for their sandwiches, it’s nice we can still get them. 1 on their most popular petition site, Queremos, demand is undeniable! Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. DT: Many tweets are able to gain a lot of attention, but off the internet, how do you determine whether a strategy has been successful? Here's How It's Celebrating. That tweet spawned a Twitter storm: It has over 323,400 likes and 86,000 retweets. Without realizing what weight the tweet that launched their popularity to the stars, Popeye’s asks us: “2020 – Y’all good?”  And in commemoration of its massive popularity, Popeye’s has started a countdown to 2021 in Times Square. Wendy's decided to join in, too, throwing in a little shade of their own at both Chick-fil-A and Popeyes. “Y’all good?” One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy. Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. Selling 3,582 sandwiches in a single store in one day does not lie. The louder they kind of got about their stance on anti-LGBTQ, the louder our fans got about how we were the better sandwich because we were without the homophobia. A lot of trends are taken from black Twitter, and then taken to other platforms (and) brands (and) communities (who) are not black. — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. Copyright 2020 Kulture Hub. "Y'all good?" Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. Popeyes retweeted the graphic with the caption, “…y’all good?.” ... y’all good? Popeyes responded: "Y'all good?" These tags are automatically generated. In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Chick-fil-A did not respond to the chirp from the rival poultry purveyor. One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy.Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. AB: Tweets and social don’t always translate to sales. Brown sat down with The Daily Texan to discuss her experience working on the twitter account. Excitement over the product made Popeyes the center of attention on Twitter. A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar “Look at how much attention they’re getting — it’s impressive,” the executive editor of a trade magazine said. Popeyes' sly show of sympathy for the competition, people were willing to wait in line at the drive thru for over half an hour, only to find their local Popeyes had sold out of chicken sandwiches (via Twitter). ... y’all good? Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. AB: We look at our social performance report every month. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. I really don’t think that’s happened (before). Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. tweet at Chick-fil-A on August 19, 2019. We weighed heavily on that because a lot of times black Twitter does not get the credit they deserve for all the moments that they make happen. Case in point -- Chick-fil-A tweets a pretty nondescript tweet about its sandwiches reading simply, "Bun + Chicken + Pickles = all the [heart] for the original." Popeyes replied “…y ’all good?” and the rest is history. Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. The Daily Texan does not guarantee their accuracy. Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. This conversation happens without us. Dipsea is turning women on, Barry Jenkins proves a career as a Black director is more than possible, Why Loyalty Above All is the next great thing in sports and entertainment, Survival of the flyest: Black-owned boutique talks outlasting the pandemic. On Monday, Popeyes responded "y'all good?" Here's How It's Celebrating. "Y'all good?" The product is good, but the brand is not as favored among people. The tweet appeared on the official Popeyes account at 1:58 p.m. “It was 15 minutes of turnaround putting out the tweet that triggered the whole thing,” Mr. Cardinali said. And while we thought the feud was finally dying down (i.e. For those of you unaware of why two fast food companies would be fighting on the internet, here's a quick recap. Popeyes spent two years developing its $4 chicken sandwich. Really, just two words. The tweet, which garnered over 300,000 likes, enabled Popeyes to earn 8 billion impressions on social media, which is worth about $87 million. DT: You recently spoke in California at Brandweek about the Chicken Sandwich Campaign. The chain posted the viral "... y'all good?" After "y'all good?" By Jeanine Marie Russaw On 9/12/19 … That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. Cali raised, NY based writer. On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. The tweet went viral and Popeyes chains were scrambling to serve up as many sandwiches as possible. AB: I think the extra power we had was that our campaign pretty much had the full force of black Twitter behind it. Dive Insight: It has been a long year since the chicken sandwich wars set social media ablaze and put Popeyes' brand name back on the rise. Trending News You have Chick-fil-A, who is known to be more conservative. With Brazil voting the sandwich No. So when we tweeted this, we were like, “Let’s see if it outdoes our best-performing tweet. The fried chicken chain had 107,229 followers as of Aug. 18, compared to Chick-fil-A’s 1,026,039, according to data from Thinknum. Popeyes had only about 100,000 Twitter followers before the fight began. Popeyes spent two years developing its $4 chicken sandwich. Late-night talk-show hosts joked about it. You have to have an agreement with the client to figure out, “What does success look like for them?” And then (determine) how you incorporate what you’re doing into that. The Chicken Sandwich Wars Began. In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. Popeyes replied to Chick-fil-A's tweet, saying: "... y'all good?" On August 19, 2019, one week after Popeyes’ Chicken Sandwich launch, Chick-fil-A tweeted a not-so-thinly-veiled nudge at its rival, saying “Bun + Chicken + Pickles = all the [heart emoji] for the original.” In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. And then came the tweet. After Popeyes released their chicken sandwich, Chick-fil-A, the self-proclaimed inventor of the chicken sandwich, was quick to tweet a passive aggressive response, to which Popeyes responded, “…Y’all Good?” Hilarious, simple — and brilliant. — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. Tweet. Canada has just recently tested out the chicken sandwiches in their locations. The interaction caught people’s attention and went viral. The message is simple: the rest of this year may be dim, but the sandwiches are still here for our comfort. It is SO ON! We noticed that our fans were starting this conversation between us versus Chick-fil-A because they weren’t (supporting the same) values of the company. DT: What surprised you about the process? Popeyes retweeted Chik-Fil-A’s tweet with a simple, concise two-word reply, “…y’all good?” expressing concern for its competitor. Eight days later, the chain was sold out. For one, it’s the crunchiest, crispiest fast-food chicken sandwich out there. Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. This web site is controlled by a third party and is not affiliated with Popeyes or its parent company, Popeyes Louisiana Kitchen Inc. As a result, the sandwich wars began. Take a short trip back in time with me to Aug. 12, last Monday. Twitter Explodes After Popeyes Announces 'Bring Your Own Bun (BYOB)' Policy to Fight Chicken Sandwich Shortage . And then it introduced the product in August of last year to little fanfare, though tests were successful. Questions about the site? the Popeyes tweet read, in response to a Chick-fil-A tweet that read, "Bun + Chicken + Pickles = all the <3 for the original." Popeyes responded, quote-tweeting Chick-fil-A's tweet and adding, "y'all good?" Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. So they don’t necessarily have a strong community behind them who can sway media. Whatever you think, it seems as if the world will forever have a special love for the Popeyes Chicken Sandwich. Popeyes celebrates one year of chicken sandwich craze, The Advocate Daily Podcast interviews abolitionist Brea Baker, Celebrities are humans too: Inside the minds of superfans and stans, Who is Mario Judah? Eight days later, the chain was sold out. Why do you think Popeyes’ campaign stood out amongst other restaurants online? "Y'all good?" Comic artist, musician, and a funky dude. And then it introduced the product in August of last year to little fanfare, though tests were successful. After Popeyes' initial tweet, Chick-fil-A days later took a subtle dig at them, crowning its version of the chicken sandwich as the "original." Posted: Aug 21, 2019 / 02:51 AM CDT / Updated: Aug 21, 2019 / 03:27 AM CDT. With social media being as powerful as it is now, the positioning that people and brands take (can) help sell our product. Popeyes, on the other hand, was uniquely positioned to ruffle feathers for one simple reason: It is threateningly good. by: Jordan Highsmith. Previously an underdog in the fast-food game, their sandwich bumped them up a few ranks. Twitter exploded with likes, retweets, commentary, and memes. The tweet said: “Bun+Chicken+Pickles = all the [heart] for the original.” ... y’all good?” it asked. At its peak, between August 17 and September 1st of 2019, 338,000 online conversations sprung up concerning the ‘wich. David vs Goliath. When Chick-Fil-A sent out that Tweet, it backfired. Popeyes' tweet went viral, kicking off a frenzy that led to the chain running out of sandwiches before the end of August. “Y’all good?”. Being most popular in Texas, more sandwiches have been sold there than anywhere else! And just like that, the so-called “Chicken Sandwich Wars” had begun. Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy. Because word travels fast in the digital age (one might even say instant), other countries have taken an interest. Popeyes started off with roughly a tenth of Chick-fil-A’s Twitter followers. We wanted to make sure that the buzz didn’t just happen on Twitter, that it also translated into sales. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. DT: What was your response when you realized the tweet had gone viral? 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